A few days ago a friend of mine said that he wanted to bring on the market a new product, that in other countries was a success, but on our market it hasn`t been sold before. He was so excited, that I was a little bit of sad when I had to ask him the next question: “Did you think why that product is not yet on our market?” It’s a very thought decision that you will have to make.
Every situation has ups and downs.
Let’s take for the first example the situation when your company enters a market that is very competitive. You will need many resources, quality products, good prices and a good marketing strategy to success. But because that are so many companies in that segment of the market it means that those services or product have a high demand in the market, and that is very good.
In the second example, when you decide to bring a new product or a new service on the market you will have to put yourself the question “Why does this product is not on the market?” Maybe some other people found out that there was no demand, it didn`t bring high profits, the necessary investment was too big. On the other side if you come out on the market with a new product that is a hit, you will make money very quickly and profits will be very good as well.
Is it good or not to enter on a competitive market?
Posted by Alexander | 1:21 AM | Business | 0 comments »
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