At a first look a business card doesn’t seem like a powerful marketing tool, but it is one of the most an important and cheap parts of the marketing plan. Just think about the production cost of a business card, very cheap, and now think of what an impact it can have. Of course, do not expect to say everything about your company, just to make a very good first impression that will remain in the customer’s head.
Choose a business card with a design that matches your company’s profile. Just think if you are a financial consultant, or a Forex market broker, a business card with pink flowers will end up in the first garbage can. That is why when you choose your design try to choose the image that your company wants to promote. Usually that means you would have to choose from around 5 styles.
1. Simple style - The card in this category is usually printed black on white. You choose this type when your potential clients are serious people that don’t like anything else except fact and figures.
2. Picture style - When you put your picture on the card you will make the client to remember you better. Also you can choose to put on the card a picture with your product, remember, a picture makes more than a1000 words.
3. Multi - functional style - A business card makes more than you show the address and the phone number of the company. You could print on the back a map of the location of the company, or a calendar. In this way you could make it useful for the people who have it and maybe they won’t throw it away.
4. Touch style - The shape of the card could be unconventional or if it is not made out of cardboard, it could be kept because it is special. You also could give it the shape of your product, lets say a car, and the business card would be easier remembered.
5. Crazy style - this style allows you to make anything you want with the card, anything to draw attention on it.
With all that said, I wish you good luck, and remember to verify 10 times the address and telephone number to be printed correctly.
Choose a business card with a design that matches your company’s profile. Just think if you are a financial consultant, or a Forex market broker, a business card with pink flowers will end up in the first garbage can. That is why when you choose your design try to choose the image that your company wants to promote. Usually that means you would have to choose from around 5 styles.
1. Simple style - The card in this category is usually printed black on white. You choose this type when your potential clients are serious people that don’t like anything else except fact and figures.
2. Picture style - When you put your picture on the card you will make the client to remember you better. Also you can choose to put on the card a picture with your product, remember, a picture makes more than a1000 words.
3. Multi - functional style - A business card makes more than you show the address and the phone number of the company. You could print on the back a map of the location of the company, or a calendar. In this way you could make it useful for the people who have it and maybe they won’t throw it away.
4. Touch style - The shape of the card could be unconventional or if it is not made out of cardboard, it could be kept because it is special. You also could give it the shape of your product, lets say a car, and the business card would be easier remembered.
5. Crazy style - this style allows you to make anything you want with the card, anything to draw attention on it.
With all that said, I wish you good luck, and remember to verify 10 times the address and telephone number to be printed correctly.
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